CLIENT: Pucks N Hosers
PROJECT DETAILS: Branding (Logo, Color Palette, Typography), Visual Design, Uniform Design.
Beer league. Big energy. New Jersey forever.
Pucks N Hosers is a beer league hockey team from New Jersey with a love for ice and loud guitars. The brief? Create a team identity that gives a nod to the rock band, Guns N’ Roses without feeling like cosplay. So I built a custom badge logo inspired by the band’s iconic mark, swapping guns for hockey sticks and roses for pucks, and gave it that gritty, frozen-over edge it needed to skate on its own.
From there, I built a full logo system for merch, hoodies, hats, and tees, complete with alternate marks and a version that proudly reps the outline of the state. I capped it off with custom home and away uniforms designed to look good under arena lights or bar lights. It’s not just a team anymore. It’s a brand, born in Jersey, fueled by beer, and powered by rock and roll energy.
